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Editorial V Magazine 2024

Be Family, the SS24 Collection dedicated to contemporary families, is the center of a new editorial by V Magazine and shot by Japanese photographer Takashi Homma.In his last photoshoot with...

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Benetton’s new pop-up store opens to present Benetton Home

For Milan Design Week, United Colors of Benetton is opening a new pop-store at via Capelli 1, near the Gae Aulenti area, one of Milan’s most dynamic destinations, and we’re...

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Spring Summer 24

BE ON illuminates the many nuances of the Benetton world, spotlighting a brand that since 1965 has marked a concept of time and fashion which is forward-looking, but which also...

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NEVER-ENDING WOOL

The brand presents “Never-Ending Wool,” a campaign commemorating the quality and sustainability of our wool knitwear and half a century of collaboration with The Woolmark Company, the global authority in the world of wool.In the video campaign,...

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ABOUT A SPECIAL DAY

On Thursday 26 October, in the flagship store in Place de L'Opéra in Paris, United Colors of Benetton celebrated the tenth edition of the Rugby World Cup with a special event...

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