Blog posts
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Editorial V Magazine 2024
Be Family, the SS24 Collection dedicated to contemporary families, is the center of a new editorial by V Magazine and shot by Japanese photographer Takashi Homma.In his last photoshoot with...
Benetton’s new pop-up store opens to present Benetton Home
For Milan Design Week, United Colors of Benetton is opening a new pop-store at via Capelli 1, near the Gae Aulenti area, one of Milan’s most dynamic destinations, and we’re...
Spring Summer 24
BE ON illuminates the many nuances of the Benetton world, spotlighting a brand that since 1965 has marked a concept of time and fashion which is forward-looking, but which also...
NEVER-ENDING WOOL
The brand presents “Never-Ending Wool,” a campaign commemorating the quality and sustainability of our wool knitwear and half a century of collaboration with The Woolmark Company, the global authority in the world of wool.In the video campaign,...
ABOUT A SPECIAL DAY
On Thursday 26 October, in the flagship store in Place de L'Opéra in Paris, United Colors of Benetton celebrated the tenth edition of the Rugby World Cup with a special event...