Blog posts
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Choosing The Right Men's Shirt For Your Body Type
In men’s fashion, the shirt is one of the most essential and versatile pieces. Whether for formal events, casual outings, or smart casual occasions, a well-fitted shirt can change your...
In Love We Trust Presentation Event JCCxUCB
Hundreds of London’s brightest next generation creative talent and industry icons descended on the United Colors of Benetton’s flagship store on Oxford Street to pay tribute to the event’s hosts...
Fashion isn't everything
We've been in this industry since 1965. For us, it's about more than making trendy clothes. We care about the people who will wear them and the environment that surrounds...
New romantic looks Women’s SS24 Collection
It’s got an across-the-board presence, on the street, on Instagram posts, at the market, the beach: you can see United Colors of Benetton’s company everywhere.It stands for joy, cheer and...
BE FAMILY SS24 Campaign
For over half a century, we at United Colors of Benetton have been bringing families worldwide optimism and harmony, dressing children, adults and the elderly in our colorful and essential...
Editorial V Magazine 2024
Be Family, the SS24 Collection dedicated to contemporary families, is the center of a new editorial by V Magazine and shot by Japanese photographer Takashi Homma.In his last photoshoot with...
Benetton’s new pop-up store opens to present Benetton Home
For Milan Design Week, United Colors of Benetton is opening a new pop-store at via Capelli 1, near the Gae Aulenti area, one of Milan’s most dynamic destinations, and we’re...
Spring Summer 24
BE ON illuminates the many nuances of the Benetton world, spotlighting a brand that since 1965 has marked a concept of time and fashion which is forward-looking, but which also...
