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Spring Summer 24
BE ON illuminates the many nuances of the Benetton world, spotlighting a brand that since 1965 has marked a concept of time and fashion which is forward-looking, but which also...

NEVER-ENDING WOOL
The brand presents “Never-Ending Wool,” a campaign commemorating the quality and sustainability of our wool knitwear and half a century of collaboration with The Woolmark Company, the global authority in the world of wool.In the video campaign,...

ABOUT A SPECIAL DAY
On Thursday 26 October, in the flagship store in Place de L'Opéra in Paris, United Colors of Benetton celebrated the tenth edition of the Rugby World Cup with a special event...