BE FAMILY SS24 Campaign
For over half a century, we at United Colors of Benetton have been bringing families worldwide optimism and harmony, dressing children, adults and the elderly in our colorful and essential...
For over half a century, we at United Colors of Benetton have been bringing families worldwide optimism and harmony, dressing children, adults and the elderly in our colorful and essential garments.
However, the concept of family is fluid, constantly evolving. Today, it’s defined by individuals who are not necessarily bound by blood but who actively choose to stay close and plan their futures together while living in a society that tends to isolate us
The United Colors of Benetton SS24 Campaign features a variety of modern families. They are of different ages, ethnicities and compositions. All the families, however, share a unique intimacy and a deep and inseparable sense of belonging.
However, the concept of family is fluid, constantly evolving. Today, it’s defined by individuals who are not necessarily bound by blood but who actively choose to stay close and plan their futures together while living in a society that tends to isolate us
The United Colors of Benetton SS24 Campaign features a variety of modern families. They are of different ages, ethnicities and compositions. All the families, however, share a unique intimacy and a deep and inseparable sense of belonging.
