Blog posts
Add a short description for your blog.
Choosing The Right Men's Shirt For Your Body Type
In men’s fashion, the shirt is one of the most essential and versatile pieces. Whether for formal events, casual outings, or smart casual occasions, a well-fitted shirt can change your...
Fashion isn't everything
We've been in this industry since 1965. For us, it's about more than making trendy clothes. We care about the people who will wear them and the environment that surrounds...
New romantic looks Women’s SS24 Collection
It’s got an across-the-board presence, on the street, on Instagram posts, at the market, the beach: you can see United Colors of Benetton’s company everywhere.It stands for joy, cheer and...
BE FAMILY SS24 Campaign
For over half a century, we at United Colors of Benetton have been bringing families worldwide optimism and harmony, dressing children, adults and the elderly in our colorful and essential...
Editorial V Magazine 2024
Be Family, the SS24 Collection dedicated to contemporary families, is the center of a new editorial by V Magazine and shot by Japanese photographer Takashi Homma.In his last photoshoot with...
Spring Summer 24
BE ON illuminates the many nuances of the Benetton world, spotlighting a brand that since 1965 has marked a concept of time and fashion which is forward-looking, but which also...
NEVER-ENDING WOOL
The brand presents “Never-Ending Wool,” a campaign commemorating the quality and sustainability of our wool knitwear and half a century of collaboration with The Woolmark Company, the global authority in the world of wool.In the video campaign,...
ABOUT A SPECIAL DAY
On Thursday 26 October, in the flagship store in Place de L'Opéra in Paris, United Colors of Benetton celebrated the tenth edition of the Rugby World Cup with a special event...
