It celebrates diversity with a more intimate and contemporary approach, connected to the infinite facets of each individual. It was born from a desire to enhance United Colors of Benetton's values and revisit its aesthetic codes without betraying its unmistakable style.
The Fall Winter 2022 Campaign, by new art director Andrea Incontri, marks the beginning of a new phase.
The new collection, characterized by sustainable fibers and quality materials, is interpreted through the eyes of photographer Giampaolo Sgura, Danish stylist Jakob K and Dutch supermodel Rianne Van Rompaey.
The photos have neutral backgrounds, where the colors of Benetton's garments stand out, worn indiscriminately by women and men. Focus is on the body, as a language and narrative tool that allows anyone to express their identity, full of a plurality of desires, feelings, ambitions and fragility.
Art Director: Andrea Incontri
Photographer: Giampaolo Sgura
Styling: Jakob K