United Colors of Benetton presents the campaign dedicated to the special capsule collection inspired by the Netflix series Stranger Things and worn by its protagonists.

The narrative oscillates between light and darkness, through distinctive images and a short clip, engulfed in suspense and featuring an immersive feel. The brand's iconic campaigns come to life and intertwine with the darkness of the Upside Down, where the protagonists disappear to, re-emerging only under the lights of the photographic studios. '80s symbolic objects appear on set, such as the stereo, bicycle, and arcade, strengthening the connection with the decade's imagery.