By Half

United Colors of Benetton reaffirms its commitment to the empowerment and legitimation of women around the world with the new #UnitedByHalf campaign. Kicking off in India on Valentine’s Day as a means of promoting gender equality, the campaign is now being launched worldwide just in time for International Women’s Day. For the first time in fifty years, Benetton is directly taking on social practices and stereotypes relating to the roles of women in one of its key global markets and in other developing countries. In line with the objectives and concrete initiatives of the Women Empowerment Program, the #UnitedByHalf video looks to equal opportunities for women from all social classes, yet also urges men to recognize the other half of the country, or rather the world, and to accept women as equal partners.