CAMPAIGN

Benetton
regenerates summer

It comes from the beach and makes its way back. This is the motto for our new series of women's, men's and kids' beachwear in ECONYL®, the 100% regenerated nylon fibre.

The regenerated ECONYL® nylon collection is made up of two lines. Primary colors stand out on the Basic line dedicated to the entire family. For her, bras without padding, push-ups, one-piece swimsuits, halter triangle tops, high-waisted bottoms and thongs. Bolder hues for the Sporty line, with logo elastic that crosses at the back and accentuates the figure.

Check it out in stores, at benetton.com and on our social channels. Don't forget to try out "Colors of the Sea," the new Instagram filter made just for you. Get ready for summer and dive into a sea of color with us!