After the inauguration in Florence of the first eco-friendly concept store, we've launched GREEN B, the project that combines all our initiatives for more ethical and responsible fashion in a single symbol. We now want to share it with you, inaugurating GREEN B Talks, a series of talks regarding sustainability.

We've invited some special guests from the world of fashion, art and more, to weigh in on this theme, taking it on from various points of view. They will help us look at things from a new perspective and will share some of their helpful ideas in order to promote a greener future.

The initiative, which will start on 19 May, has been blessed by virtual influencer Noonoouri. A much-loved fashion icon who's also a committed activist and has been fighting for the environment for years.

Join us and follow GREEN B Talks on our social channels, too!